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Before taking her independent leap on first projects for Alexander McQueen and Topshop, Ruth Hogben shadowed the legendary photographer Nick Knight.
“My main starting point is the clothes. Every single movement conveys a message, a feeling of who the woman is. Every movement has to have an understanding of who is in it and that piece of clothing. The reason I like fashion film is that fashion is immediate: I fall in love with fashion really quickly and I fall out of love really quickly… When you are working with anyone creative, it just becomes a conversation, which flows. Working collaboratively is always very exciting because you get to see the world through someone else’s eyes. I’ve worked with Gareth a number of times and his vision is very strong, so there’s not much room for interpretation. On the other hand, he is so open and free for me to communicate that. Working with McQueen, I thought Nick pushed but Lee is just out of this world! I didn’t go to bed because I felt like I wanted to achieve making this really amazing film.” - The filmmaker herself.
Here is another of her stylishly addicting creations. This video was done for the French house of Celine. Fall/Winter 2010-2011 Collection.
Tags: Alexander McQueen, Celine, Nick Knight, Perfect Video, Ruth Hogben, Topshop
When the two met in Southern California in 2001, Lena and Anastassia instantly hit it off and began to share their experiences and visions. Together, they were actively involved in the fashion and art scenes while building strong relationships of stylists, designers, artists and editors across Santa Barbara, Los Angeles, San Francisco and New York.
Professionally, the two have combined experience in public relations for luxury jewelry line, music and entertainment management, production of fashion shows and national advertising commercials. They have collaborated on projects as stylists, buyers and editors.
They also shared the love of shopping. Frustrated with sample sale experience of cold warehouses, random selection of merchandise, and uninviting environment, Lena and Anastassia set out to develop a project that provides high-end boutique experience at sample sale events.
Duo’s involvement with the art world led to engage emerging local artists. As strong believers in giving back, the team decided to involve charitable organizations, and create their events as series of charitable fashion shopping and art social events. In the summer of 2010 stars aligned and Project Lena was born.
With the launch of PROJECT LENA, sample sales are now thought of as luxurious boutique events with elements of art and giving back.
The birth of the PROJECT LENA Blog was the inevitable next step. Both Lena and Anastassia have so much to share about the world of art, expression, fashion, beauty. They blog about what is current, what is new, what is here to stay, they spot trends ahead of their time. They share interviews of their exciting network of industry insiders, museum curators, designers and stylists.