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The latest fashion news from Paris is all about the new Lanvin boutique opening in Moscow. The grand affair is to take place this fall with close supervision by Lanvin’s creative director Alber Elbaz.
The French brand has been scouting locations worldwide, including Manhattan for a separate men’s boutique. Italy hosts two of Lanvin’s sophisticated and ultra-feminine stores, an 1,100-square-foot store in Milan (situated in an 18th-century town house) and a 1,500-square-foot store in Rome. Asia has been a hot spot for the brand as well, with recent openings in Beijing’s Sanlitun retail complex, and now there are plans to open shops in Shanghai’s IFC Complex that would occupy an over 3,000-square-foot space for men’s and women’s collections. 2010 proved to be a financially strong year for the privately held fashion house. Theirrey Andretta, Lanvin’s executive Vice President told Women’s Wear Daily that “revenues last year are estimated to have reached 168 million euros, or $223.1 million at average exchange rates, a 27 percent increase over 2009.”
Lanvin already holds presence in Moscow’s Tsum giant department store. We here at Project Lena are most excited about are the three freestanding boutiques opening in September in the Crocus Mall, Barvikha Village center and the luxury Tretyakovsky Passage. The décor will have notes of Art Deco, mirrors on the walls, fancy black-and-white Carrara marble floors, bookcases and glass with metal for the displays. “Different and contrasting elements are juxtaposed, such as chandeliers mixed with natural oak walls embellished with molding and irregular details. An animal print rug lies on the floor. There is also a room with evening gowns that can be curtained off for private fittings.” WWD reported.
We are dying to get an invitation to the party Lanvin is hosting for its Milan boutique opening evening in April. Are you going?