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by Christine Barnett, London UK
Gemeli Power specializes in made to order garments inspired by Haute Couture and feminine lines. Whether it’s an exquisite evening dress, or a bold showstopper for a summer celebration, throughout her career Gemeli has maintained a distinctive style that is truly evident through her new label. Her purpose is not to be desired, but to be noticed. Gemeli creates clothes, which are about clothes; sexual appeal, which works effortlessly without provocation. Her muse is a woman who has a presence about her; she is captivating, yet in a subtle way much like her own talent. She is comfortable in her sexuality and sure of herself. Capitalizing on her sophistication, both labels, Gemeli Power and Jimmy Lee Beach Club, take you from dawn to night in eveningwear designs and more flamboyant, daytime styles. The use of fabrics is unusually primitive and yet, highly refined; exploring these rival impulses in a woman’s sexuality. The bias cuts are complimented with long skirts. A mélange of vivid colours create a visual cake and spread desire around any woman. Gemeli’s understanding of personal style incorporates an acceptance and respect of a woman’s figure; when she drapes the fabric over every curve of her body synthetically creating a feminine silhouette, even from boyish figures. Gemeli’s extensive travelling, and the inspirations she has collected on her voyages, along with her instinctive desire to make a woman feel beautiful are implemented into every stitch of her designs. Drawing from a unique perspective, Gemeli has proudly launched her first label from Sydney, Australia.