When the two met in Southern California in 2001, Lena and Anastassia instantly hit it off and began to share their experiences and visions. Together, they were actively involved in the fashion and art scenes while building strong relationships of stylists, designers, artists and editors across Santa Barbara, Los Angeles, San Francisco and New York.
Professionally, the two have combined experience in public relations for luxury jewelry line, music and entertainment management, production of fashion shows and national advertising commercials. They have collaborated on projects as stylists, buyers and editors.
They also shared the love of shopping. Frustrated with sample sale experience of cold warehouses, random selection of merchandise, and uninviting environment, Lena and Anastassia set out to develop a project that provides high-end boutique experience at sample sale events.
Duo’s involvement with the art world led to engage emerging local artists. As strong believers in giving back, the team decided to involve charitable organizations, and create their events as series of charitable fashion shopping and art social events. In the summer of 2010 stars aligned and Project Lena was born.
With the launch of PROJECT LENA, sample sales are now thought of as luxurious boutique events with elements of art and giving back.
The birth of the PROJECT LENA Blog was the inevitable next step. Both Lena and Anastassia have so much to share about the world of art, expression, fashion, beauty. They blog about what is current, what is new, what is here to stay, they spot trends ahead of their time. They share interviews of their exciting network of industry insiders, museum curators, designers and stylists.
Anastassia B.'s Latest Posts
Fur. No matter where you live or where you come from it’s the ultimate feminine piece; it’s sexy and quite trendy right now. In the past couple of seasons we’ve seen fur in bags, shoes, jackets, skirts and everything in between. During this Fall/Winter 2011 season natural fur, artificial fur, red fur, green fur, fur […]
Fall is just around the corner and I’m so excited because we have an array of timeless and fashionable pieces to add to our wardrobes. With some smart shopping; some of these pieces will work from Fall to Winter. Fall’s guide to looking smart, hip and fabulous is all about hottest colors: Cobalt Blue. Fall’s […]
What does the Desert and it’s earthy tones make you think of? Reminds me of “One Thousand and One Nights”, the tales of love, sand dunes, and hot desert nights. Accessories from the designer’s latest resort collections are all reminiscent of Scheherazade and her king “with earthy colors, rich embroideries and dramatic shapes.” The prominent needlework […]
Polka dots are making a huge comeback this fall. Worried about how to make this must-have trend look sexy, fun and modern? Not to worry, this is exactly what designers like Stella McCartney and Marc Jacobs aimed for with “girly, sequin-like discs embroidered onto peekaboo tulle”, covering everything from hats to hosiery in playful spots. […]
A little fashion birdie told me one of hottest fall trends is going to be snakeskin prints. Exotic reptile patterns are showing up across every fashion piece in every color- bags, shoes, scarfs, dresses, you name it. Celebrities love to show off their fortunes, and what better way than with snakeskin prints. With the help […]
On July 14th, Women’s Wear Daily announced the finalists for the prestigious Council Fashion Designers of America award. And there are…. Joseph Altuzarra for Altuzarra Pamela Love for Pamela Love Jewelry Antonio Azzuolo for A.A. Carlos Campos Shane Gabier and Chris Peters for Creatures of the Wind Alexa Adams and Flora Gill for Ohne Titel […]
The Grammy-winning singer Amy Winehouse was found dead in her London home on Saturday. What a tragedy to lose such a talented star. Our hearts go out to her family. We have all witnessed her ups and downs over the years but the gift of her music and her unique style will live on. She will […]
Today, on July 25th, the mega beauty retailer Sephora is opening the Sephora Nail Studio Art + Lacquer Services featuring XpresSpa. The first two Sephora locations to surprise its devoted customers are the 5 Times Square locations in Manhattan and its Powel Street store in San Francisco. “Sephora is more than a traditional retail beauty experience […]
Want to know the best way to wear summer denim shorts? Let’s check out celebrities this time for some trendy fashion clues with the help of fabulous The Trend Boutique: The star of Mercedes-Benz Fashion Week Swim in Miami, Kristin Cavallari is rocking Black Orchid Black Star Cut Off Shorts in Pure White. I love […]
Last week the Project Lena team traveled to the warm surroundings of Miami for the Mercedes-Benz Fashion Week Swim’s 2012 Swimwear Collection at the iconic Raleigh Hotel. With a media pass in our hands we set out to review each show, mingle with the hottest of the hottest, document the Miami fashion scene, give interviews […]
The most awaited show during Miami Fashion Week was L*Space by Monica Wise. Carrying “designer of the year” title puts a great deal of pressure on the luxury swimwear designer. The show, presented by Mercedes-Benz, was full of surprises on stage as well as backstage. Ones the lights went dim, and the beats started to […]
We couldn’t keep a secret any longer. Our favorite deodorant for women out there today is Donna Karan’s Cashmere Mist. It has been called the “ultimate cult product.”What we love about this amazing product is the luxurious texture and sensual scent. “An invisible layer of comfort. Cashmere mist is a sheer floral, combining the essences of […]
On July 8th, one of the most beautiful palaces in the world Versailles, and the Musee Galliera, opened the royal doors to the top haute couture designers of the 20th century for “XVIII Century Back in Fashion” exhibition. “From haute couture to ready-to-wear, fifty looks all reflecting 18th Century dress are exhibited, each created by […]
I crave vintage fashion accessories with a modern twist and while in the little Hayes Valley boutique Dish(www.dishboutique.com) in San Francisco, I bumped into some spectacular eyewear pieces by French designer Thierry Lasry. Astonished by the handcrafted shades and ultra-lux materials, I became an instant fan of his eyewear line. Thierry Lasry (www.thierrylasry.com) launched his company […]
The latest international catwalks are all reminiscent of 17th century baroque fashion. Like everything else in the world, fashion history repeats itself. Think structure, gilt embellishments, black, gold and maroon. Think rich and royal. With no videos, TV shows or HD photographs from that era, we, along with today’s top designers, can only reference the […]
“Three decades on, Annie Lennox is still as much admired for her voluptuous lips and signature cropped coif as she is for her husky contralto, a voice that sounds steeped in lapsang souchong.” Photographed by legendary stars such as Richard Avedon, Paolo Roversi, and Ellen von Unwerth, Annie Lennox debuts her own “The House […]
Our latest jewelry obsessions are pieces by Alexis Bittar. With his own stylishly-designed boutiques across the country, major retailers like Saks Fifth Avenue, Nordstrom and boutiques in more than 34 countries around the world, Alexis is rightfully earing the title of “one of the greatest designers of the 21st century”. Born in August of 1968 […]
We are loving the new Alexander Wang’s T campaign. “Guerrilla-style posters featuring rockers Santigold and Spankrock” are popping up all over New York City. “The duo follows Ashley Smith and Diplo as the new faces of T for Fall ‘11, shot by Dan Jackson and styled by Alastair McKimm. “They also appear in Wang’s new […]
Have you heard of Cheburashka or Bremenskie Muzikanti? Google the Russian names for vintage clips to get the sense of what the Russian supermodel Natalia Vodianova had in mind when she started to plan her White Fairy Tale Love Ball. Last night, Natalia Vodianova held her Naked Heart Foundation charity fashion show. “The funds raised […]
Dressing up for a good cause is a fashion statement. This summer, celebrities and your favorite charitable organizations will sponsor benefits to raise money and support local communities. If you believe in giving back and plan to attend an evening of this sort, make sure to look drop dead gorgeous. Here are our favorite outfits […]
Vocation Suitcase- the most important things in your suitcase are your passport, your camera, your credit card and a fabulous pair of shoes. Everything else you can get at your destination! Here are our favorite things for Getting There: 1. Tomas Maier Cashmere poncho. Retails for $1,290 on net-a-porter 2. L’Agence Printed fine-jersey top. Retails […]
We all love summer! The calendar books up pretty fast with fabulous pool parties, chic charitable events, exciting summer vacations, last minute afternoon tea parties and delicious sunny brunches. Project Lena plans to be your best friend when it comes to picking the right outfits for your summer play dates. Throw in some uber-strong sunblock, a […]
We all love getting two-for-one deals, and the same goes for the explosive success of the Olsen twins. Mary-Kate and Ashley Olsen evolved from a million-dollar acting empire to a billion-dollar entertainment business with a “mass-market fashion component.” Today, at 25th years old, the twins are some of the hottest forces in fashion. We have […]
Today, the American designer of easy-chic style Tory Burch turns 45 y.o. “Launched her first collection 2004, Tory Burch has gone from a tiny operation out of an Upper East Side apartment to a wildly successful contemporary line, which boasts freestanding boutiques and a booming wholesale business.” We love her iconic flats in bold prints, […]